FINDING A TRAVEL NICHE

FINDING A TRAVEL NICHE

I highly recommend that you find a travel niche.  Having a travel niche makes it easier to grow your business which allows you to make more money. 

Having a niche does not have to be something off the wall.  It does not have to be complicated or rare. Niche travel can mean that you are specializing in a certain demographic area, a certain type of travel, a destination, or any other number of things.

To put it simply, having a travel niche means you put limits on what you sell. It can be a broad niche such as luxury travel or a niche with a narrow focus like educational tours for students. Remember, you can’t be an expert on everything, so narrow it down and decide what you would like to focus on.  With so much competition on the internet, being an expert in a field can help you differentiate yourself from the competition. 

You must be Passionate about Your Niche

Finding a travel niche is not that hard.  With the millions of hobbies, destinations, and types of travelers the possibilities are endless. The key to finding a successful niche for your business is making sure it’s not only a niche, but something that you love and are passionate about. 

Confusion said:  Do what you love and you will never have to work a day in your life. 

Let’s Brainstorm about Finding a Travel Niche

You may be saying, how can I find my travel niche? Don’t worry; I have some suggestions for you

Take a piece of paper and create 4 columns. Label the columns, Hobbies, Network, Destinations, Type of Travel.  You’re going to fill in each column using the guide questions below.

What are your hobbies?

Hobbies:  tennis, baking, gardening, cooking

What networks do you belong to?

Network:  college alumni, outdoor lovers, ski club, church, firefighters, policemen

What destinations do you love or want to get to know?

Destinations: Caribbean, South America, Asia, Africa, Dubai

What type of travel do you like?

Type of Travel:  Destination Weddings and Honeymoons, Adventure Travel, Group Travel, Educational

How to Find a Travel Niche

Look at Hobbies Column

We know to have a successful travel niche, you must be passionate. The hobby column helps you identify what you love to do, your strengths, and where you’re considered an expert already.

What are you passionate about? (E.g. cooking, skiing, gardening)

What do you have an in-depth knowledge of?  (E.g. wines, gardening,)

What are you good at?  (E.g. cooking, gardening, skiing)

What do you do in your free time?  (E.g. read books, watch TV, knit, crochet)

Network Column

You can be successful without a network but it’s much harder since you have to build trust and establish your expertise. Utilizing the networks you already have in place—or ones you can easily break into—is going to save you a lot of time, energy, and money. The most successful agents have an existing network that they were immediately able to market to. This column helps you recognize your connections.

What business networks do you belong to? (E.g. BNI, PTA,)

What events have you attended recently? (E.g. PTO meeting, meetup groups)

What are common hobbies of your friend groups? (E.g.  Hiking, golfing, drinking, dancing)

What groups do you currently belong to? (E.g. Cancer support group, ski club, bible study)

What groups/networks do your close family/friends belong to? (E.g. Your kids, partner, parents, neighbors)

Destinations Column

A travel niche can be a certain destination.  Where have you travelled? Have you travelled anywhere that you fell in love in?  Is there a place you always wanted to visit?

Type of Travel Column

What type of travel you enjoy?  Is there a particular demographic you’d like to sell to?  For example, brides, families, groups, seniors, music lovers. 

Are you comfortable selling high end products?  Don’t be afraid to push your comfort zone. Many agents make the mistake of pushing their spending habits on their clients.  Don’t sell with your own pocket. 

What type of travel do you enjoy?  Do you like adventure travel, all-inclusive vacations, escorted tours, groups, or independent travel? 

Narrowing it down and Finding Your Travel Niche

After reviewing your notes and looking at all your possibilities, what have you decided?  What kind of travel do you want to sell?   Does your current list fit into the type of travel you want to sell? For instance, my love of international destinations and group travel works well with my love of adventure. 

The Final Test

This little exercise should help you narrow down your possibilities.   The final test is to see if your list is realistic and how easy it’s going to be to find clients.  In order to test this you must look into your existing network. 

Usually your friends and associates have common interests, so you should have some networks already in place that see you as the expert for your niche.  They may already participate in your hobby with you.

If you don’t have a network, don’t worry.  Having an existing network helps tremendously but not having one shouldn’t deter you. Brainstorm ways you can break into that niche’s target market.  Join meetup or Facebook groups to find people who share your common interests.

In Closing

I hope I have helped you to find a travel niche for your business and helped you decide how to find one you love. When starting up, it’s easy to fall prey to the “I’ll take any booking I can get” mentality and avoid a niche. Start out strong and know exactly what your business is and where you want to go with it. If you need help deciding on a travel niche please contact Colesville Travel. 

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